Our Story
Mayak, meaning "lighthouse" in Russian, represents our mission: to guide startups and entrepreneurs with wisdom and expertise, helping them navigate the complexities of marketing with confidence. Instead of quick-fix tactics, we focus on strategic clarity, structured frameworks, and creative storytelling, combined with data-driven insights to ensure every decision is intentional and impactful.
about the founder
Hi, I am Lana and I’ve always been passionate about the intersection of strategy and creativity, the ability to reach a balance between data-driven decision-making and authentic brand storytelling. After spending over a decade in corporate marketing, I saw a recurring challenge: businesses often struggled with marketing not because they lacked ideas, but because they lacked clarity. Startups, in particular, face an overwhelming landscape of ever-changing tactics, trends, and advice, making it difficult to know what truly works. I started Mayak to change that.
I also believe that startups thrive not just through great marketing, but through collaboration and shared knowledge. That’s why I’m passionate about fostering connections between entrepreneurs, creating opportunities for them to learn from each other, exchange insights, and build something greater together.
What do we do
Our pupose:
To equip startups with wisdom and insight, helping them navigate the dynamic marketing landscape with confidence. By fostering understanding, encouraging creative brand storytelling, and using data-driven strategies, we empower businesses to build strong, sustainable brands that stand out and scale with impact.
How do we see the future
Our vision:
To create a future where marketing knowledge is accessible to all startups, where creativity thrives alongside strategy, and where marketing becomes a source of growth and excitement, not stress. By fostering connections and shared learning, we want to help startups not only market smarter but also grow within a community of like-minded entrepreneurs.