Our Story
Mayak, meaning "lighthouse" in Russian, is my answer to a pattern I kept seeing: AI and B2B SaaS founders executing tactics without a positioning foundation underneath them.
Instead of quick-fix tactics, I help you build from the inside out.
I uncover what's uniquely true about your business. Then I turn that into positioning you can own and a go-to-market strategy that moves you forward with confidence.
about the founder
Hi, I'm Lana. I spent 14 years in corporate marketing, moving through product, trade, brand, e-commerce, and digital roles, most recently as Senior Digital & Brand Marketing Manager leading e-commerce and marketing teams at Fortune 500 scale.
Most consultants specialize in one function and learn everyone else's job secondhand. I've sat inside product, inside trade, inside brand, inside e-commerce. I know how these functions are supposed to connect, because I was responsible for making them connect. I've seen exactly what happens when they don't.
That's the gap I see most in early-stage founders: not a lack of effort, a lack of a foundation that ties positioning, go-to-market, and execution into one strategy instead of five disconnected ones.
Four times, that work was recognized internally: for growing online business across the Nordics, and for setting new standards in omni-channel execution, connecting fragmented customer touchpoints into one coherent experience.
That last one is where I started paying attention to marketing systems. Building the product database and choosing the martech stack for a team taught me the pattern I now see everywhere at earlier stages: founders choose tools because they look shiny, not because they support the bigger goal, fit the stage, or serve the purpose. That's what the Marketing Systems Audit exists to fix.
I started Mayak to give early-stage founders what most don't have: a strategic partner who's built and connected marketing functions at Fortune 500 scale, and knows how to adapt that thinking for a five-person team.
Strategic clarity first. Execution second.
What I do
My purpose: I help AI and B2B SaaS founders build positioning they can own, then turn that foundation into a go-to-market strategy that connects your brand to revenue.
I built five services to support that, from a stage-and-motion Assessment through ongoing Strategic Advisory. See the full list on the Services page.
Where this goes next
I want founders who build positioning before tactics, who make decisions from a strategic foundation instead of guessing channel by channel.
I'm also building toward a sixth service, evaluating whether a founder's marketing function is ready to use AI well, not adopting it just because everyone else is.
That's the same pattern I care about everywhere: adopt the right thing, at the right stage, for the right reason.