Our Story
Mayak, meaning "lighthouse" in Russian, represents our mission:
to guide AI and B2B SaaS founders with strategic clarity through the complexities of positioning and go-to-market.
Instead of quick fix tactics, we focus on helping you build from the inside out, uncovering what's uniquely true about your business and turning that into positioning you can own and a go-to-market strategy that moves you forward with confidence.
about the founder
Hi, I'm Lana, I spent 14 years leading marketing at Stanley Black & Decker, where I learned what separates brands that last: strategic clarity.
Most AI and B2B SaaS founders I meet are executing tactics without a positioning foundation, unsure what makes them genuinely different. I started Mayak to give early stage founders what most don't have: a strategic partner who's built brands at Fortune 500 scale and knows how to adapt that thinking for startups.
I also believe most founders don't need more tactics, they need a strategic foundation everything else is built on.
That's why I don't offer quick fixes or growth hacks. I help you uncover what's uniquely true about your business, build positioning you can own, and create a go-to-market strategy that connects your brand to revenue. Strategic clarity first. Execution second.
What do we do
Our pupose:
To help AI and B2B SaaS founders build positioning they can own. We bring strategic clarity to what makes you genuinely different, turn that foundation into messaging your team can use, and create a focused go-to-market strategy that connects your brand to revenue.
Not quick fixes. Not imitation.
Strategic clarity built from the inside out.
How do we see the future
Our vision:
To create a future where AI and B2B SaaS founders build their brands from the inside out, not by copying competitors or chasing trends. Where positioning clarity comes before tactical execution. Where founders navigate the market with confidence because they know what makes them genuinely different and have a strategic framework to guide every decision. Where strategy isn't an afterthought, it's the foundation everything else is built on.