BRAND STRATEGY SPRINT
Find Positioning You Can Own. Built From the Inside Out
Most AI and B2B SaaS founders face the same problem: they're executing marketing tactics without a strategic foundation.
You've built a strong product. You've studied your competitors. You've followed what seems to work in your category.
But when someone asks what makes you different, the answer feels vague. Your website says one thing. Your pitch deck says another. Your sales team tells a third story.
It's not a messaging problem. It's a positioning problem.
Without clear positioning, everything downstream, your messaging, your go-to-market strategy, your marketing decisions, stays scattered and reactive.
That's what the Brand Strategy Sprint solves.
A Structured 3 Week Engagement to Build Your Brand Foundation
The Brand Strategy Sprint is designed for founders who need positioning clarity before they scale.
Over three weeks, we work together through four focused sessions to uncover what makes you genuinely different, not by analyzing competitors, but by exploring what's uniquely true about your business.
We start with your story. What led you to build this? What do you believe about the problem you're solving that others in your category don't? What are you unwilling to compromise on?
From there, we build your positioning framework, define your brand personality, and create messaging guidelines your whole team can use.
By the end, you walk away with a Brand Strategy Document that serves as the foundation for every marketing decision moving forward.
Not a deck that sits in a folder. A working document your team references daily.
What You'll Receive
WEEK 1: DISCOVERY
• Two 90-minute sessions with your founding team
• Exploration of your founder story, vision, and market perspective
• Competitive landscape analysis (not to copy, but to differentiate)
• Current positioning audit
WEEK 2: STRATEGY DEVELOPMENT
• One 90-minute strategy session
• Brand positioning framework
• Brand personality and tone of voice definition
• Ideal customer profile refinement
• Competitive differentiation map
WEEK 3: DELIVERY & ALIGNMENT
• One 90-minute delivery session
• 15-20 page Brand Strategy Document including:
- Brand positioning statement
- Brand personality framework
- Tone of voice guidelines with examples
- Messaging hierarchy
- Strategic recommendations for website, pitch deck, and sales conversations
• Team alignment workshop to ensure everyone is telling the same story
This Sprint Is For You If:
• You're an AI or B2B SaaS founder (pre-seed to Series A)
• You have a strong product but unclear positioning
• Your team is saying different things about what makes you different
• You're about to scale marketing and need a strategic foundation first
• You've tried marketing tactics but they feel disconnected and reactive
• You want to stop sounding like your competitors
This Sprint Is NOT For You If:
• You're pre-product (you need product-market fit first)
• You're looking for tactical execution (we do strategy, not ads or content creation)
• You're post-Series B (you need a full-time CMO, not a consultant)
Investment
€3,000 ex VAT | 3 weeks
This includes:
• Four 90-minute strategic sessions
• 15-20 page Brand Strategy Document
• Team alignment workshop
• All deliverables listed above
Remote delivery via Zoom or Teams. Includes up to 3 founding team members.