STRATEGIC ADVISORY
Ongoing Strategic Guidance Without the Full Time Hire
You've built your positioning. You have a go-to-market plan. Your team is executing.
But markets shift. Priorities change. New competitors emerge. Your team grows and needs direction.
You're making strategic decisions weekly, sometimes daily, and you don't have a senior marketing leader to sense check those decisions with.
Hiring a full-time CMO is a major investment. Most early stage startups aren't ready for that yet.
But going without strategic oversight means you're making decisions in isolation and small missteps compound over time.
Strategic Advisory bridges that gap: ongoing access to senior marketing expertise without the full time cost.
Fractional Strategic Support for Growing Startups
Strategic Advisory is designed for founders who need consistent strategic guidance as they scale.
This isn't a hands-on execution role. I'm not building your campaigns or writing your website copy.
Instead, I serve as your strategic partner, the senior marketing voice you turn to when you're making positioning decisions, prioritizing channels, aligning your team, or evaluating new opportunities.
We meet twice per month for 90-minute strategic sessions. Between sessions, you have email and Slack access for quick decisions that can't wait.
Think of this as a lighthouse: I don't tell you where to go, but I help you see clearly, avoid costly mistakes, and stay focused on what matters.
What You'll Receive
MONTHLY STRATEGIC SESSIONS
• Two 90-minute sessions per month
• Review progress on current priorities
• Strategic decision support (channels, messaging, positioning adjustments)
• Quarterly goal-setting and roadmap refresh
ASYNC SUPPORT
• Email and Slack access (up to 2 hours per month)
• Quick feedback on messaging, campaigns, positioning decisions
• Strategic questions answered between sessions
QUARTERLY STRATEGY REFRESH
• Review what's working and what's not
• Adjust go-to-market strategy based on learnings
• Refine positioning as you evolve
WHAT THIS IS NOT:
• Campaign execution (ads, content creation, design)
• Day-to-day marketing management
• Full-time availability (this is fractional, focused strategic support)
Strategic Advisory Is For You If:
• You've completed a Brand Strategy Sprint or GTM Blueprint with Mayak
• You have a marketing strategy but need ongoing strategic oversight
• You're making weekly marketing decisions and want a senior voice to consult
• You have a junior marketing team that needs strategic direction
• You can't justify a full-time CMO yet but know you need strategic guidance
• You're Series A or approaching it and need fractional leadership
This Is NOT For You If:
• You need hands-on execution (hire an agency or marketing team)
• You haven't done positioning work yet (start with Brand Strategy Sprint)
• You need daily support (this is strategic, not operational)
Investment
€1,000/month ex VAT | 3-month minimum commitment
This includes:
• Two 90-minute strategic sessions per month
• Email/Slack support (up to 2 hours per month)
• Quarterly strategy refresh
• All strategic guidance listed above
Remote delivery via Zoom or Teams.