GTM BLUEPRINT
A focused plan for your next 90 days.
THE CHALLENGE
You have positioning. You know what makes you different. But execution is where you're stuck.
You've tried a few channels: LinkedIn, content, paid ads, an event or two. None of it feels connected, and your marketing and sales teams aren't working from the same plan.
The problem isn't effort. It's focus.
The GTM Blueprint gives you that focus: a 60 to 90 day plan that connects your positioning to revenue.
THE SOLUTION: A Focused Plan to Prioritize Your Go-to-Market
The GTM Blueprint runs two weeks, three working sessions.
I don't start with channels. I start with your ideal customer: where they are, what keeps them up at night, how they evaluate solutions like yours.
From there, I prioritize channels based on where your audience spends time, not where every other startup is trying to reach them. I align your marketing and sales teams on shared goals, budget, and hand-off points, so nothing falls through the cracks.
By the end, you have a GTM Strategy Document that tells you exactly what to do, in what order, and how to measure it. Not a deck that sits in a drive. A roadmap you can execute this week.
WHAT YOU WILL RECEIVE
Session 1: GTM Review (90 minutes)
Review of your current marketing efforts, what's working and what isn't
Ideal customer profile deep dive
Channel audit and opportunity assessment
Session 2: Strategy Build (90 minutes)
Channel prioritization: where to focus, where to stop
Marketing and sales alignment plan
Budget allocation recommendations
Session 3: Roadmap Delivery (60 minutes)
A 10 to 15 page GTM Strategy Document, including your 60 to 90 day execution roadmap week by week, a channel prioritization matrix, a marketing and sales hand-off framework, a budget allocation guide, and the success metrics to track
Guidance on how to start immediately
WHO THIS IS FOR
You're an AI or B2B SaaS founder with clear positioning but unclear execution
You have a marketing budget and don't know how to allocate it
You've tried multiple channels but nothing feels connected
Your marketing and sales teams aren't aligned on goals or hand-offs
You need a focused plan for the next 60 to 90 days, not a 12-month strategy
NOT FOR YOU IF:
You haven't done the GTM Readiness Assessment or defined your positioning yet. Start there, that's the prerequisite.
You're looking for campaign execution. I do strategy, not ads or content production.
You want a long-term strategic plan. This is a 60 to 90 day engagement, not annual planning.
INVESTMENT & NEXT STEPS
If you've completed the GTM Readiness Assessment, I credit your fee in full toward the Blueprint. I confirm your investment on the call.
Ready to focus your go-to-market?
Book a free 30-minute discovery call to talk through your current marketing efforts and whether the Blueprint is the right next step.
FAQ
Do I need the GTM Readiness Assessment first?
Not always. If you already know your positioning is solid and execution is the gap, you can start here directly. If you're not sure, the Assessment is the faster way to find out.
How is this different from a general marketing strategy?
A general strategy tries to cover everything. The Blueprint prioritizes: which two or three channels matter for the next 90 days, and what to ignore until then.
What happens after the 90 days?
Most founders either run the roadmap on their own, or move into Strategic Advisory for ongoing support executing it.