GTM Readiness Assessment
Know your stage. Know what's off.
THE CHALLENGE
The GTM Readiness Assessment starts with a simple observation: most AI and B2B SaaS founders can tell me something is wrong with their marketing. Almost none of them can tell me exactly what.
It could be positioning, the channels, team alignment, or weak messaging. Founders rarely know which one it is, so they guess. They rebrand when the real gap is execution. They add a channel when the real gap is that nobody agrees on the ICP.
Guessing costs money. I replace the guess with an answer.
THE SOLUTION: A Structured Look at Your Stage and Motion
The Assessment starts with one form: 60 questions about your business, your stage, your team, and how you currently go to market. Some are required. Others are optional context that sharpens the read.
I read every answer myself.
That review tells you which stage you're in, which motion you're running, and what's most out of alignment right now.
This isn't a checklist. It's a starting point that tells you what to fix first, and what to leave alone.
WHAT YOU WILL RECEIVE
The 60-question intake form, yours to keep and useful on its own for internal alignment
My direct review of every response
A written readout: your stage, your GTM motion, and the 2-3 highest-priority gaps
A short call to walk through the findings together
A clear next-step recommendation: GTM Blueprint, Brand Sprint, Marketing Systems Audit, or nothing further if nothing further is needed
WHO THIS IS FOR
You're an AI or B2B SaaS founder, pre-seed to Series A
Something in your marketing isn't working and you can't name exactly what
You've made a guess before, a new channel, a rebrand, and it didn't fix the real problem
You want an outside, expert read before committing to a bigger engagement
NOT FOR YOU IF
You already know which service you need. Book that page directly, the Assessment isn't required first.
You're pre-product with no market feedback yet. This reads your go-to-market situation, not your product's fit.
You want a free or automated report. This is paid and personally reviewed, not a quiz.
INVESTMENT & NEXT STEPS
I confirm your investment on the discovery call. If you move forward with the GTM Blueprint, I credit your Assessment fee toward it in full.
Ready to see what's off?
Book a free 30-minute discovery call to walk through whether the Assessment is the right starting point for where you are.
FAQ
How is this different from just booking a free discovery call?
The discovery call is a conversation. The Assessment is a structured review: 60 questions, my direct analysis, and a written readout naming your stage and your top 2-3 gaps.
What happens after I get my results?
I recommend one of three paths, GTM Blueprint, Brand Sprint, or Marketing Systems Audit, based on what the Assessment finds. If it's Blueprint, your Assessment fee applies toward it.
Is this only for founders who don't have positioning yet?
No. Founders with clear positioning and weak execution use it too. The Assessment reads your whole go-to-market situation, not one layer of it.