Strategic Advisory
Senior judgment, without the full-time hire.
THE CHALLENGE
You've built your positioning. You have a go-to-market plan. Your team is executing.
But markets shift. Priorities change. New competitors show up. You're making marketing decisions every week, sometimes daily, with no senior voice to check them against.
A full-time CMO is a real investment, and most founders at your stage aren't ready for that yet. But deciding alone means small missteps compound, quietly, until they're not small anymore.
Strategic Advisory closes that gap: senior marketing judgment, without the full-time cost.
THE SOLUTION: Ongoing Strategic Support, Not Hands-On Execution
Strategic Advisory isn't an execution role. I'm not building your campaigns or writing your website copy.
I'm your strategic partner: the senior marketing voice you turn to for positioning decisions, channel priorities, team alignment, and new opportunities worth evaluating.
I meet with you twice a month, 60 minutes each session. Between sessions, you have email access for decisions that can't wait.
Think of it as a second opinion that's already read the whole file. I don't tell you where to go. I help you see clearly, avoid the expensive mistakes, and stay focused on what matters.
If you already have a junior marketer on your team, there's a second option: I work directly with them, not just with you. The goal is straightforward: build their judgment to the point where they can make these calls themselves, and this retainer stops being necessary. I'd rather train your team out of needing me than keep you dependent on a call twice a month.
WHAT YOU WILL RECEIVE
Two 60-minute strategic sessions a month
Review of current priorities and strategic decision support: channels, messaging, positioning adjustments
A quarterly goal and roadmap refresh
Email access between sessions, up to 2 hours a month, for feedback that can't wait for the next session
Two ways to use this: strategic sessions with you directly, or mentorship for a junior marketer on your team, building them toward senior-level judgment
WHO THIS IS FOR
You've completed a GTM Blueprint or Brand Sprint with me, or you have equivalent clarity already
You have a marketing strategy but need ongoing strategic oversight, not a rebuild
You're making weekly marketing decisions and want a senior voice to check them againstYou're making weekly marketing decisions and want a senior voice to check them against
You have a junior marketer who needs development toward senior-level judgment, not just a founder who needs oversight
You can't justify a full-time CMO yet, but know you need more than no oversight
NOT FOR YOU IF
You need hands-on execution. Hire an agency or a marketing team for that.
You haven't done any foundational work yet. Start with the GTM Readiness Assessment.
You need daily availability. This is strategic support, not an operational role.
INVESTMENT & NEXT STEPS
Strategic Advisory runs on a minimum 3-month commitment. I confirm investment on the discovery call.
Ready for ongoing strategic support?
Book a free 30-minute discovery call to talk through whether Strategic Advisory fits your current stage.
FAQ
Do I need to have worked with you before?
Usually, yes, most founders start here after a Blueprint or Brand Sprint. If you already have clear positioning and a plan from elsewhere, a short call can confirm whether Advisory still fits.
How is this different from hiring a fractional CMO?
A fractional CMO operates your marketing function. I don't run your team or your campaigns, I'm the senior voice you check decisions against before you make them.
What if I need more than twice a month?
Tell me on the call. Scope adjusts to what you need, this is the standard structure, not the only one.
What if I have a junior marketer instead of needing this myself? Then the engagement shifts to mentorship: I work directly with them, building their judgment until they can make these calls without you needing me on the call. Some clients use both, sessions with you and mentorship for your hire, in the same month.